I’m not sure when the travel industry will start to realize that there is this whole generation of people who LOVE to travel that aren’t millennials and aren’t retirees. Generation X travelers are sick of being ignored and we don’t see our age group well represented. Today I am going to introduce you to some fabulous female travel Instagrammers over 40.
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Generation X are those born 1965-1980 (people roughly aged 39-54). According to Angela Woo, a marketing consultant at Forbes Magazine, “We saw the Berlin Wall fall, the Cold War end, Communism disintegrate and saw the end of Apartheid in South Africa, all to a backdrop of grunge and disillusionment”. Generation X is poised to be the dominant group running businesses and politics. We also have significant influence over other generations since many Gen X-ers financially support both their parents and their children.
According to American Express, Generation X now controls 31 percent of the total income dollars in the U.S. economy. According to Business Insider, Gen Xers make significantly more money each year than their younger counterparts. If you look further at consumer spending in the United States, those over 50 make up for more than half of all spending. What does this mean? It means that older folk have money to spend and should not be ignored by brands and travel marketers! Sources: Bureau of Labor Statistics, Consumer Expenditure Survey 2015; Visa Business and Economic Insights
Ok so essentially Gen X is forgotten, yet powerful. I’m going to introduce you to some kick-ass female travel Instagrammers over 40 to follow.
Part of an award-winning blogging team with her husband Omo, Eulanda exudes joy, is an amazing writer and generally a positive inspiring person.
Brianna is new to the over 40 crew but rocking it!
Julie is an award-winning solo female travel blogger and has formed a whole community around older women travelers supporting each other.
Glory Ali has a blog encouraging Muslim families to travel. She has reviews of hotels, airlines, and tours with tons of halal travel tips.
Lisa travels with her husband and has prioritized her fitness which enabled her to hike the Inca Trail in her 40’s!
Iliah is a self-described AfroEspanola, justice seeker, writer, free spirit, traveler and mama. She somehow manages to take her three children on some epic adventures while looking effortlessly fabulous.
Joella is a Venezuelan born American who is obsessed with Scotland and her photos will make you obsessed too!
Angela is a self-described “travel mad naturally restless roamer” and “recovering academic”. She has a doctorate in anthropology and goes to some of the most interesting places in the world.
I love this intelligent sassy Brooklyn born boss lady. Her work history was in public relations and she is a gifted story-teller. She co-founded and directs Brave World Media, a social media management and brand development agency.
Mariellen lives in India and her blog inspires others to live their dream the way she does so beautifully.
Helen is a Toronto based photographer and travel writer with a seriously beautiful Instagram account and a fantastic blog.
Woni is a legend in my eyes. The first black woman to travel to every country, all 7 continents and 22 territories. She truly loves travel, always shares super interesting information and has great stories.
Marielena isn’t in most of her photos since she is an avid wildlife photographer. Her photographs are INCREDIBLE. I honestly could spend all day looking at them. She has mad photography skills!
Nuraini is a Malaysian environmental science who travels with purpose. She loves nature and it shows.
Nicky and her husband go on some seriously epic adventures and provide fantastic blogposts for how you can do the same! They prove that you can be “middle-aged” and adventurous as hell.
Erika is a Mexican American with a Masters in Latin American Studies. She loves languages, Latin-American and Iberian cultures and of course, travel.
Jill goes to some really off the beaten path places, takes interesting photos and is a beautiful writer. I love reading her blog posts.
This beautiful lady is a Francophile who loves travel and loves animals.
Oh hey, it’s me. I’m a nurse anesthetist who LIVES to travel. I am a proud 45-year-old who often travels solo so don’t let anyone tell you that Gen X people don’t travel much!
Regarding marketing, apparently Generation X has a keen eye for bullshit and can spot dishonesty miles away. Nonsense services or overpriced products are our kryptonite. This is another reason we are disillusioned with the current trend of influencer marketing in travel. We see through the crap and know that this is not the reality for most people. I hope the travel industry and related brands will wake up and realize that there’s a huge hole to fill with marketing campaigns. There’s always been a trend for marketers to focus on youthful trends to get that cool factor in their ad campaigns. There’s nothing wrong with this, but the idea that other generations can’t be cool is the root of the problem.
Do you know any female travel Instagrammers over 40 that should be added to this list?
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Jassy | 27th Dec 19
I’ve really been enjoying your posts, Thanks a lot for sharing such an useful Information
csaradar | 9th Jan 20
Thank you so much!
Anita Sane (@thesanetravel) | 21st Dec 19
Me 🙂 I am well over 40 and here is my instagram: https://instagram.com/thesanetravel
csaradar | 9th Jan 20
Hey! Love your content. I will add you to this list when I do an update:)
KathrynAnywhere | 10th Dec 19
Happy to say I follow the majority of these awesome ladies. If you ever want to expand the list to 40 over 40, I can be found here:
http://Www.instagram.com/KathrynAnywhere
csaradar | 9th Jan 20
I do plan to update the list because since publishing I’ve found so many more of you awesome ladies:)
Karen | 22nd Nov 19
Great list. I am 51 and have been travelling full-time for nearly four years with Myles and Scoobie the motorhome a photo mad traveller. Our Instagram is hotting up very nicely although I’m rarely the subject matter. I am much happier behind the camera than in front of it. LOL. You can check us out at http://www.instagram.com/motoroaming Kxx
csaradar | 23rd Nov 19
I need to add you to this list woman. I think I will update it every few months! Love your work:)
Julie | 22nd Nov 19
I’m chuffed to be included with these other amazing women. Thank you 😊
csaradar | 23rd Nov 19
Thanks for trying to bring our community together!